It was 4 am on a Saturday, the storm had taken over the A1 (spanish road to france). We were arriving to Madrid directly from Paris after more than 24 hours working. That same morning we had argued and carried the entire trip without speaking to each other. Suddenly PUM !, the wiper went to hell. We had almost no strength to stay awake and there we were, under the rain, on the shoulder of the A1, angry, looking for a piece of windshield wiper that we would never find. We put a plastic bottle sheathing the metal sticking out of the broken windshield wiper so it wouldn't squeak against the glass of the van, which already had more than 800,000 km on the dashboard. We started it again and WOW !, the bottle worked. It was such an original and effective solution.Then we started laughting.
Then we decided to start our own business. We say goodbye to our leaders in cinema industry. We set up three e-commerce: an animal supply store, an accessory store for moviegoers and a clothing store, all three sank. There were not three failures, there were three lessons.
Then life trusted us again, the crisis of e-commerce made us think about our strengths. Putting together video and bottle, the idea was born. We created a video producer, but with a peculiarity, we would offer closed formats (bottled). We had nothing to lose, we had forgotten the fear of failure and we had one of the most revolutionary projects in worldwide digital marketing. Who was going to say that a bottle would change the world of video.
WELCOME TO VIDUCE! THE FIRST VIDEO PRODUCTION STORE
